It all started with a serendipitous meeting - a founder who joined BCG Ventures looking to start a company using his decade of work focused on how machine learning can improve customer experience, and a Fortune 100 company coming to BCG with the aspiration to become the most personalized brand in the world. Five years, and many more Fortune 100 customers, later Formation’s first SaaS platform was launched so companies of all sizes can execute on a scaled, dynamic personalization strategy that creates deeper relationships, brand profitability and nimble market execution.

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