Alert Innovation

About Us:

Alert Innovation is a leader in eGrocery technology based on its breakthrough Alphabot® platform. The Alphabot®  provides support to online ordering today while building toward a new, automated-service supermarket format called Novastore™. 

What We Do: 

Our mission is to improve people's lives through innovation, starting with retail, by transforming how people shop and how retailers operate. Alert Innovation has brought to market the Alphabot® Automated Storage and Retrieval System (ASRS) and Automated Each-Picking System. Featuring a machine that can operate both as a 2-dimensional mobile robot and as a vertical lift, Alphabot will become the most capital-efficient and broadly scalable design of each of these solutions ever developed, powering each-picking applications ranging in scale from store-level micro-fulfillment centers all the way up to highly centralized, massively-scaled long-tail e-Commerce fulfillment centers.

Fast Facts:

  • Headquartered in in North Billerica, Massachusetts


  • Alert Innovation has 35 issued or pending patents on its groundbreaking goods-to-person Automated Storage and Retrieval System (ASRS) and related technology.


  • The Alert Innovation team consists of nearly 200 employees including world-class automation engineers and an experienced leadership team that has built a highly collaborative, high-performance culture.


  • Alert Innovation is 100% employee owned and regularly ranked as a great place to work.

Alert Innovation’s recent awards include:

  • Forbes®: One of America’s Best Startup Employers 2020
  • Great Place To Work® Certified 2020
  • Boston Business Journal 2019 Best Places to Work


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